Traffic Generation »



[27 Aug 2009 | No Comment | ]

If you’ve been interested in Internet marketing for a while then you have no doubt heard about how important it is to drive traffic to your site. But traffic alone won’t bring in the profits. What you need is targeted traffic.

What is Targeted Traffic?

Targeted traffic refers to people who are already interested in what you are marketing. Consider this: Suppose you have a website that caters to some aspect of weddings. If only a small portion of your site visitors are interested in wedding topics then you have a small chance of generating revenue from those visitors. But what if the majority of your site visitors were interested in weddings? Then you would have a much greater chance of generating revenue from those visitors.

How to Target the Right Traffic

In order to bring targeted traffic to your website, you will need to market to the group you are trying to sell to. For instance, if your site caters to weddings, be sure and visit discussion forums that are about weddings. Place a link back to your site in your signature line and when other members of the forum, who are interested in weddings or they wouldn’t be there, click on your link, you have driven targeted traffic to your website.

As you can see, the key to successful Internet marketing isn’t simply to drive traffic to your site but you want site visitors who are interested in what you are promoting. So you need to look for places that people in your niche hang out online and market accordingly.

Building Your List

Since you are concentrating on getting the people who are actually interested in your niche to visit your site, don’t pass up this opportunity to get their email addresses when they do visit. Offer your site visitors an incentive to provide their names and email addresses by offering them something too good to pass up. This could be a newsletter, an ecourse, an ebook, a special report or any number of things your site visitors would likely be interested in receiving, for free. This is not the time to charge; that will come later. First, you want to get their names and email addresses so you can build a list that you can market directly to via email. Then, instead of just having a massive email list, you’ll have a list of people that you know are interested in your niche and will be much more likely to generate profits down the road.



Related Posts:


Traffic Generation »



[26 Aug 2009 | No Comment | ]

If you’ve been interested in Internet marketing for a while then you have no doubt heard about how important it is to drive traffic to your site. But traffic alone won’t bring in the profits. What you need is targeted traffic.

What is Targeted Traffic?

Targeted traffic refers to people who are already interested in what you are marketing. Consider this: Suppose you have a website that caters to some aspect of weddings. If only a small portion of your site visitors are interested in wedding topics then you have a small chance of generating revenue from those visitors. But what if the majority of your site visitors were interested in weddings? Then you would have a much greater chance of generating revenue from those visitors.

How to Target the Right Traffic

In order to bring targeted traffic to your website, you will need to market to the group you are trying to sell to. For instance, if your site caters to weddings, be sure and visit discussion forums that are about weddings. Place a link back to your site in your signature line and when other members of the forum, who are interested in weddings or they wouldn’t be there, click on your link, you have driven targeted traffic to your website.

As you can see, the key to successful Internet marketing isn’t simply to drive traffic to your site but you want site visitors who are interested in what you are promoting. So you need to look for places that people in your niche hang out online and market accordingly.

Building Your List

Since you are concentrating on getting the people who are actually interested in your niche to visit your site, don’t pass up this opportunity to get their email addresses when they do visit. Offer your site visitors an incentive to provide their names and email addresses by offering them something too good to pass up. This could be a newsletter, an ecourse, an ebook, a special report or any number of things your site visitors would likely be interested in receiving, for free. This is not the time to charge; that will come later. First, you want to get their names and email addresses so you can build a list that you can market directly to via email. Then, instead of just having a massive email list, you’ll have a list of people that you know are interested in your niche and will be much more likely to generate profits down the road.



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Business Model »



[25 Aug 2009 | No Comment | ]

The subscription business model is gaining increased currency in current business environment and has been successfully used in concerns like book club, mobile phone companies, magazines, cable TV companies and internet providers.

In this model a customer is required to pay well in advance subscription money to use the service or the product that the company provides. For example rather than selling a product individually, week by week or monthly ,the company subscribes a customer for a given period which could range from a few months to a couple of years. Some subscriptions can last for life time also.

Initially this business model was used by newspapers and magazine companies only.

The purpose of this process is to build brand loyalty and to ensure recurring sale.

There are three kinds of subscriptions

Unlimited Subscription: In this a customer pays one time for unlimited access to product or service for a fixed period of time.

Limited Subscription: In this form a fixed set of service or product is available to customer for a fixed period of time.

Basic Subscription: In this customer, on initial subscription is provided with some basic services with additional services delivered on pay as you use basis.

This model has both advantages and disadvantages for both the customer and the vendor.

For Vendors : The vendor gets revenue well in advance and does not need to worry weather the next edition of the product or service would be able to generate the same curiosity amongst customer as the current one or not. Through advance subscription, the vendor also succeeds in building brand loyalty amongst customer.

It in a way also increases the sales, as the customer cannot say no to any specific issue of the service.

For Customers: the customer is saved from repetitive trips to the vendor to buy the service and a consumer may find subscriptions convenient as they save time and energy.

However a customer should be careful and should subscribe only if he or she intends to use the service for a long time. The reason for this is that once subscribed for a service, he is bound by the agreement to continue with it for a specified period of time. Also the onetime cost of subscription can be quite high if a customer who plans to use the service frequently, but later does not.

Also it is felt that “one-time-purchase” model does not give vendors incentive to maintain relationships with their customers.

However it’s good to remember that a vendor only succeeds when the customer subscribes again, so customer and vendor should work to align their goal for mutual benefit for this business model to succeed.



Related Posts:


Business Model »



[24 Aug 2009 | No Comment | ]

The subscription business model is gaining increased currency in current business environment and has been successfully used in concerns like book club, mobile phone companies, magazines, cable TV companies and internet providers.

In this model a customer is required to pay well in advance subscription money to use the service or the product that the company provides. For example rather than selling a product individually, week by week or monthly ,the company subscribes a customer for a given period which could range from a few months to a couple of years. Some subscriptions can last for life time also.

Initially this business model was used by newspapers and magazine companies only.

The purpose of this process is to build brand loyalty and to ensure recurring sale.

There are three kinds of subscriptions

Unlimited Subscription: In this a customer pays one time for unlimited access to product or service for a fixed period of time.

Limited Subscription: In this form a fixed set of service or product is available to customer for a fixed period of time.

Basic Subscription: In this customer, on initial subscription is provided with some basic services with additional services delivered on pay as you use basis.

This model has both advantages and disadvantages for both the customer and the vendor.

For Vendors : The vendor gets revenue well in advance and does not need to worry weather the next edition of the product or service would be able to generate the same curiosity amongst customer as the current one or not. Through advance subscription, the vendor also succeeds in building brand loyalty amongst customer.

It in a way also increases the sales, as the customer cannot say no to any specific issue of the service.

For Customers: the customer is saved from repetitive trips to the vendor to buy the service and a consumer may find subscriptions convenient as they save time and energy.

However a customer should be careful and should subscribe only if he or she intends to use the service for a long time. The reason for this is that once subscribed for a service, he is bound by the agreement to continue with it for a specified period of time. Also the onetime cost of subscription can be quite high if a customer who plans to use the service frequently, but later does not.

Also it is felt that “one-time-purchase” model does not give vendors incentive to maintain relationships with their customers.

However it’s good to remember that a vendor only succeeds when the customer subscribes again, so customer and vendor should work to align their goal for mutual benefit for this business model to succeed.



Related Posts:


Traffic Generation »



[23 Aug 2009 | No Comment | ]

You are probably aware that generating traffic for your website can be a really time consuming and overwhelming process, especially for those who are beginners in SEO. One of the most efficient ways to direct traffic to your website is tagging.

What is tagging?

Tags are synonyms of the keywords, used for classifying and making the numerous blogs and websites visible in the World Wide Web. Tags are usually the key elements that provide search engines enough material to get you to the first positions in their rankings, but are equally crucial for generating traffic, as they can make your blog or your website appear even when the users are looking for words that are not included in the actual website or article. How is that possible? Well let’s see how the tags and meta tags work. When it comes to tags, you can make a brief summary of your article and content in the website, using words that describe the content. For instance if your website is about tennis equipment and your content is all about tennis players and events, then you can use the words ‘US Open, Grand Slam, court or even Federer ‘ as tags. If someone then searches for one of those words then they will also get your webpage among the results, even if it has nothing to do with the actual content.

This is what makes tagging really impressive as a means of generating traffic, because you can benefit from a large number of keywords, even the ones that

you haven’t chosen to use. You are able to use all possible keywords that are popular in the same page. With tagging you can use synonyms and paraphrase some of your used words and phrases and increase this way the possibilities of being discovered by numerous users. Moreover, tags are used in all social networks and groups, like Facebook, MySpace or in article databases, which means that you can tag keywords that would make your website visible to all users. These are some of the reasons why some people related to SEO and the internet industry in general think that tagging is a revolutionary concept in traffic generation.

Making yourself visible and popular in the World Wide Web is not an easy task. So you should consider making a plan and benefiting from all possible methods and means of traffic generation. Tagging is simple and absolutely free.



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