The ads placed in the Adword are the reflection of the core value of the provider. It gives the first impression of the product a buyer is intending to sell. As the saying goes first impression is the last impression the Ad’s must meet some standards to meet the high quality standards set out by google. The cost per lick is an indicator of how well designed, relevant and famous a piece of ad is.

Adwords is an effective advertising program and it has outlined some site-building guidelines to better serve the advertisers, and publishers. When the advertisers’ sites follow these guidelines: the money spent on AdWords ads is more likely to turn into paying customers. In addition to this Users also tend to develop a trust in the positive experience after clicking on AdWords ads and this in the end turns in to additional targeted leads for the provider

Relevant and Original Content

High-quality site content is defined by relevance and originality of the content. These are some basic pointers on creating content that meets the high standards:

Relevance: This is key factor that keeps the customer hinged on; the content should be such that it is easy for the users to find what is promised by your ad. The links provided on your page should direct users to the page where they can buy the advertised product and not take them to a page with a description of several products. Nothing irritates a customer more than an irrelevant content.

Originality: The ad should have unique content to stand out amidst sea of other similar ads. The original and novel content of an ad increases the customer’s interest.

Transparency

Trust is something that bounds your customer and prime importance should be paid to build long lasting relationship with the customer .For this confidence and trust building, your site should explicitly state the following three primary areas: the nature of your business; how a visitor’s computer is impacted by your site; and how a visitor’s personal information will be used. Some more steps to build trust amongst visitors are following:

Share the business information

Charge the customer only for the feature or the product he uses.

Your site should not infect a visitor’s PC with a virus.

Do not give away the personal information of a customer for commercial purposes.

Do not install additional software’s on customer’s PC without his request.

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